L’Oréal — Managing 18 Brands

L'Oreal @ 10 Hudson Yards

L'Oreal - Professional Products DivisionI was first brought into L’Oréal, the world’s largest beauty brand, for an initial freelance assignment in the Matrix Global Marketing department. Initially, my work involved Art Direction & Production of AdvertisementsCollaterals, and Promotionals. Pleased with my skills and attitude, my assignment was broadened.

L’Oréal brought me in again, one year later, for an extended assignment to help with the launch of a new brand: Biolage RAW. Upon the completion of the brand launch, I was invited to stay on full-time as an ongoing, freelance Creative Consultant. In this capacity, I function as a “jack of all trades”, handling everything from photo retouching to art direction. Eventually, I was promoted to manage the development of the product packaging for all 18 Matrix brands.

Please feel free to review my L’Oréal Portfolio.

L'Oreal Brands

L'Oreal — Hudson Yards